Corporate Case Study:

Client Brief

The client asked for a comprehensive program identity and toolkit for Villa Bites, their new initiative designed to provide pre-packaged and frozen food options for families staying at their villas. The goal is to ensure that children have ready-to-enjoy meals upon arrival, reducing stress for parents and making vacation mealtime fun and effortless. The client wanted a complete toolkit that included a program name, visual identity, tone of voice, and a clear customer-facing narrative. This system would serve as the foundation for multiple applications, including in-villa materials, promotional magnets, email campaigns, and banners.

Objectives

• Create a playful, joyful, and illustrative identity that appeals to both children and their parents.

• Communicate convenience, delight, and approachability through visual and verbal elements.

• Develop a toolkit that is flexible enough to apply across digital and physical touch points.

• Highlight keywords that guided the design: joy, surprise, playful, illustrative.

Design Approach

The design approach focused on illustration and character-driven elements to make the identity fun and memorable. Key considerations included:

• Typography: Rounded, friendly typefaces that feel approachable and playful.

• Color Palette: Bright, energetic colors that evoke excitement, happiness, and appetite appeal.

• Character Integration: Transforming letters into characters — for example, the character is the “B” in Bites, smiling and winking, giving the brand personality and charm.

• Tone of Voice: Cheerful, lighthearted, and conversational, reinforcing a sense of fun and ease while reassuring parents about the program’s convenience.

Concept 1 was chosen

The character was one of the deciding factors